دانلود مقاله با موضوع سفر دریایی در COVID-19 دوران همه گیری: درک می شود
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موضوع به انگلیسی:Cruising in the COVID-19
pandemic era: Does perceived
crowding really matter
بخشی از متن:Abstract
Purpose – Cruising is one of the industries most susceptible to the current COVID-19 health crisis, due to the
closed environment and the contacts between cruisers and crewmembers. This study aims to understand if the
perceived crowding and the health risk perception related to the pandemic situation might threaten
passengers’ intentions to cruise. The study also examines corporate reputation and trust, as well as social
motivation and self-confidence, as possible predictors of consumers’ intention to cruise.
Design/methodology/approach – The study is based on the development of a structured questionnaire
submitted online via social media. Overall, 553 individuals’ responses were used for understanding the factors
that can affect consumers’ intention to cruise by performing several regression models.
Findings – The results show that the perceived crowding related to the pandemic does not seem to influence
people’s intention to cruise. On the contrary, trust in the cruise company, corporate reputation, cruisers’ selfconfidence
and research of social motivation are positive predictors of intention to cruise, thus reducing the
perceived risk’s deterring impact. The importance of such factors differs in respect of repeat and not repeat cruisers.
Practical implications – The study presents several managerial implications as it analyses the variables
that could help cruisemanagement cope better with COVID-19’s negative impact.
Originality/value – Despite the severity of COVID-19’s impact on the cruise industry, no studies have yet
focussed on how the current pandemic situation may influence customers’ intention to cruise in the future.
Keywords COVID-19, Intention, Crowding, Risk, Trust, Cruise
Paper type Research paper
