دانلود مقاله با موضوع نوآوری در استراتژی چگونه است مبتلا به کووید-19 شد
در قالب pdf و در 8 اسلاید،قابل ویرایش، شامل:
موضوع به انگلیسی:How innovations in strategy have
picked up with COVID-19
بخشی از متن:Abstract
Purpose – The purpose of this article is to explore how corporate strategies have been impacted by the
COVID-19 pandemic.
Design/methodology/approach – A wide array of literature has been surveyed. Also, several senior
executives have been interviewed. And two senior management counterparts have provided inputs. The
approach taken is thus exploratory and pre-paradigmatic. This sets the stage for potential empirical
investigations.
Findings – There seems to be a clear shift towards more web-based inputs regarding the way corporations are
executing their strategies. Surprisingly shorter-term strategy implementation seems to be rather effective.
More fundamental shifts in strategies, however, seem to depend a lot on executives’ abilities to travel, and this
have been severely curtailed.
Research limitations/implications – The propositions that are stated in the paper have not been tested
empirically. This sets clear limitations regarding generalizability.
Practical implications – It seems important to strengthen firms’ capabilities regarding distance-driven
strategic execution, as well as strengthened cash flow management.
Social implications – There seems to be a clear shift towards more nationalization, and a slowing-down of
globalization.
Originality/value – While many of the findings might be seen as rather self-evident, there is nevertheless
originality in the way that COVID-19’s impact on firms’ strategies has been analysed.
Keywords The pandemic, Virtual strategies, Behavioural changes
Paper type Research paper
