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موضوع به انگلیسی:A study of employee acceptance of
artificial intelligence technology
بخشی از متن:Abstract
Purpose – This study aims to reveal the role of artificial intelligence (AI) in the context of a front-line service
meeting to understand how users accept AI technology-enabled service.
Design/methodology/approach – This study collected 454 Korean employees through online survey
methods and used hierarchical regression to test the hypothesis empirically.
Findings – In the results, first, clarity of user and AI’s roles, user’s motivation to adopt AI-based technology
and user’s ability in the context of the adoption of AI-based technology increases their willingness to accept AI
technology. Second, privacy concerns related to the use of AI-based technology weakens the relationship
between role clarity and user’s willingness to accept AI technology. And, trust related to the use of AI-based
technology strengthens the relationship between ability and user’s willingness to accept AI technology.
Originality/value – This study is the first one to reveal the role of AI in the context of a front-line service
meeting to understand how users accept AI technology-enabled service.
Keywords Artificial intelligence, Clarity of role, Motivation, Ability, Willingness to accept AI technology
Paper type Research paper
