دانلود مقاله isi با موضوع گیمیفیکیشن در گردشگری و تحقیقات مهمان نوازی در عصر پلتفرم های دیجیتال
در قالب pdf و در 47 صفحه،زبان: انگلیسی، شامل:
فهرست مطالب:
چکیده
مقدمه
مروری بر تحقیقات قبلی
روش تجزیه و تحلیل مقاله و داده ها
نتیجه گیری
منابع
Abstract
Introduction
Literature review
Method
Results
References
موضوع انگلیسی :Gamification in tourism and
hospitality research in the era of
digital platforms
چکیده:Abstract
Purpose – The present study aims to synthesize and conceptualize, through a systematic literature review
(SLR), the current state of gamification knowledge in the tourism and hospitality (T&H) sector, providing a
roadmap for future research recommendations for service research and practice.
Design/methodology/approach – The research is based on a systematic literature review and adopts a
systematic quantitative approach to summarize existing evidence on gamification usage in the T&H sector,
focusing on relevant service literature on gamification. The authors analyze 36 papers published between 2011
and 2019.
Findings – The authors synthesize existing knowledge into five themes describing gamification’s role inT&H
(Edutainment, Sustainable behavior, Engagement factors, Service provider-generated content and Usergenerated
reviews). Then, a cross-analysis of the five themes reveals the pivotal elements (affordances,
behavioral and psychological outcomes, and benefits) generated by gamification mechanics in T&H,
simultaneously highlighting potential implications and relevant insights for service literature. The review
identifies critical issues affecting gamification research and provides a future research agenda, considering
opportunities for T&H and service research.
Originality/value – The study provides the first SLR investigating gamification in T&H. The findings
present potential implications and relevant insights for T&H contributing to the construction of a more holistic
understanding of gamification adoption in service research.
Keywords Gamification, Tourism, Service research, Systematic literature review, Digital platform, Tourism
and hospitality
Paper type Research paper
