دانلود مقاله با موضوع محوری! چگونه صنعت رستوران اقتباس شده در طول محدودیت های COVID-19
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موضوع به انگلیسی:Pivot! How the restaurant industry
adapted during
COVID-19 restrictions
بخشی از متن:Abstract
Purpose – The purpose of this systematic review is to highlight some of the business model changes
restaurants, bars and beverage producers undertook to modify their operations in order to not only stay in
business but also to better serve their employees and communities during the COVID-19 crisis.
Design/methodology/approach – An analysis was conducted on 200 industry articles and categorized into
three major themes: expansion of take-out/delivery, innovative practices, and community outreach/corporate
support, each are further subdivided into additional themes. The systematic review is further supported by
personal interviews with industry professionals.
Findings – This research finds that there were many different approaches used in adjusting business models in
response to the dining restrictions put in place due to COVID-19. From these approaches, themes were developed
which resulted in uncovering some suggestions such as developing contingency plans, being flexible and creative,
eliminating menu items, investing in a communication platform and getting involved with local government. In
addition, some practices operators should be mindful of such as selling gift cards and starting a crowdfund.
Research limitations/implications – This research provides a systematic analysis of business model
changes that occurred due to COVID-19 dining restrictions. Researchers can use this information as a guide for
further analysis on a specific theme introduced herein.
Practical implications – This research offers several practical implications which will assist the industry
should another similar event occur in the future. The systematic analysis describes and documents some
suggestions as well as practices to be mindful of in preparing contingency plans for the future.
Originality/value – This research documents an unprecedented time for the hospitality industry by
examining how restaurant, bar and beverage producers around the country responded to COVID-19
restrictions. Distilling the multitude of information into succinct themes that highlight the business model
changes that occurred will aid future research as well as operators.
Keywords COVID-19, Hospitality industry, Restaurant response, Food and beverage
Paper type Research paper
