دانلود مقاله با موضوع بازاندیشی در تعاملات اجتماعی زمان های فاصله گذاری
در قالب pdf و در 11 اسلاید،قابل ویرایش، شامل:
موضوع به انگلیسی:Rethinking interaction in social
distancing times
بخشی از متن:Abstract
Purpose – This paper aims to investigate how the COVID-19 pandemic has affected the interaction in a business-to-business (BtoB) setting and the
emerging relational dynamics. The COVID-19 pandemic is having a strong impact on BtoB markets in terms of the stop of production, the difficulty
of coping with payments, restrictions on the flows of people and goods within national and international markets. The paper discusses that the
effects of worldwide lockdowns, social distancing and other related restrictions undermine one of the salient features of business relationships,
namely interaction.
Design/methodology/approach – The paper relies on a qualitative interpretivist approach based on the data collected from in-depth interviews
with key informants and secondary sources. The fashion industry is taken as an emblematic case, given the relevance of BtoB relationships,
especially those between global fashion brands and their suppliers, and the dramatic impact of the pandemic.
Findings – The paper shows four effects in terms of relational dynamics. The freezing effect is the maintaining of interaction at minimum operating
levels capable of ensuring survival for both interacting actors. The ripple effect can be conceived as a negative effect of the pandemic related to the
weakening of the freezing effects in interactions along the supply chain. The rebound effect is a sudden increase in interactive processes among
existing relationships. The vicious effect is a negative effect of the pandemic on the interaction that refers to the decay of existing interaction and
their ending.
Originality/value – This study fits into the current period of the COVID-19 pandemic to stress the role of interaction involving people and
businesses as a key to restart. The paper suggests managerial implications to respond to the pandemic in the short term and to set the basis for
future opportunities.
Keywords Interaction, Supply chain, Fashion industry, Relational dynamics, COVID-19
Paper type Research paper
