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موضوع به انگلیسی:How does Schwartz’s theory of
human values affect the
proenvironmental behavior model?
بخشی از متن:Abstract
Purpose – The diversity of perspectives means that one can find many factors and models of
proenvironmental behavior. However, they typically suffer from limitations and varying degrees of validity
in specific contexts, suggesting that today the prime goal should be to learn and improve the models which
have been already developed. In this study, the authors build on the model for predicting proenvironmental
behavior developed by Oreg and Katz-Gerro (2006), namely one of the most comprehensive cross-national
proenvironmental behavior models and one of the few not to be limited to either a local or single-country
context or specific proenvironmental behavior.
Design/methodology/approach – By using the statisticalmatching technique, the authorsmerged data from
two existing databases without common identifiers – the International Social Survey Program (environmental
module) and the European Social Survey (Round 5). The resulting multinational data concerning 9,710
observations enabled a replication with extensions of Oreg and Katz-Gerro’s (2006) proenvironmental behavior
model that incorporates newly added Schwartz’s theory of human values. To achieve the study’s main objective,
that is, to present improvements to the originalmodel of proenvironmental behavior, the authors used structural
equation modeling (SEM) procedures to estimate four competing models in the R program.
Findings – This study implies that Schwartz’s individually measured motivational types of values
(benevolence [BE], universalism [UN], self-direction [SD]) are predictors of people’s proenvironmental behavior,
while his conceptualization of post-materialism yields a better model fit than Inglehart’s country-level postmaterialism
scores. The results also corroborate previous findings that post-materialist values can stimulate
proenvironmental behaviors through attitudes, perceived behavioral control and intentions. The present study
reveals that proenvironmental attitudes did not change substantially in the 10-year period, even though the
world’s environmental and sustainability challenges have largely increased. Surprisingly, the mean value of
several of the perceived threat variables even decreased.
Originality/value – The authors externally validate one of themost comprehensive proenvironmental behavior
models by reproducing it using newmultinational large-sample data with nearly 10,000 observations collected 10
years later. The most significant addition to the original model introduced in the current study is the inclusion of
Schwartz’smotivational types of values, which aremeasured at the individual level, namely BE, UN and SD. The
authors also extend themodel by adding proenvironmental behaviormeasures and group the construct into three
latent variables: saving natural resources, green purchasing and environmental activism.
Keywords Proenvironmental behavior, Post-materialism, Schwartz’s values, Statistical matching,
Replication study
Paper type Research paper
