دانلود مقاله با موضوع مطالعه تاثیر آنلاین بررسی رفتار خرید
در قالب pdf و در 14 اسلاید،قابل ویرایش، شامل:
موضوع به انگلیسی:The study of the effect of online
review on purchase behavior
بخشی از متن:Abstract
Purpose – The purpose of this paper is to explain the difference and connection between the network big
data analysis technology and the psychological empirical research method.
Design/methodology/approach – This study analyzed the data from laboratory setting first, then the
online sales data from Taobao.com to explore how the influential factors, such as online reviews (positive vs
negative mainly), risk perception (higher vs lower) and product types (experiencing vs searching), interacted
on the online purchase intention or online purchase behavior.
Findings – Compared with traditional research methods, such as questionnaire and behavioral experiment,
network big data analysis has significant advantages in terms of sample size, data objectivity, timeliness and
ecological validity.
Originality/value – Future study may consider the strategy of using complementary methods and
combining both data-driven and theory-driven approaches in research design to provide suggestions for the
development of e-commence in the era of big data.
Keywords Big data, Crowd science, Online purchase behavior, Psychology method
Paper type Research paper
