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موضوع به انگلیسی:Improving awareness of energy
conservation: Rocky
Mountain City
Abstract
Purpose – The purpose of this research project was to improve public awareness to improve public
awareness of the importance of energy conservation and to improve the use of simple conservation strategies.
A thorough evaluation of the net gain from the numerous energy campaigns rolled out to the public every
year is lacking. This study conducted pre- and post-campaign surveys and focus groups to evaluate one
campaign’s impact on self-reported energy behaviors.
Design/methodology/approach – The campaign used television public service announcements and a
website to improve awareness of the city’s efforts to conserve energy and to increase individual energy
conservation practices. Focus groups (n=40) were used to identify common barriers to conservation, and preand
post-surveys (n=533, 479) were conducted to evaluate the campaign’s effectiveness