دانلود مقاله با موضوع چرخش داستان در گردشگری: نیروها و آتی
در قالب pdf و در 6 اسلاید،قابل ویرایش، شامل:
موضوع به انگلیسی:
The story turn in tourism: forces
and futures
بخشی از متن:
Abstract
Purpose – The purpose of this paper is to highlight the rise of stories in tourism practice, identify the
forces that are supporting and directing this story turn and argue for tourism researchers to pay greater
attention to this new development.
Design/methodology/approach – This paper is based on a general review of academic and
professional literature on marketing practice and experience design in tourism and an audit of destination
marketing materials using story or story telling in their campaigns.
Findings – This paper identifies three forces supporting a story turn in tourism: building on the
experiential approach to tourism; the rise of mobile social media, user generated content and
gamification; and the Asian Wave in tourism.
Originality/value – This paper identifies a story turn in current tourism practice and reviews the
increasing awareness of the value of stories in psychology, sociology and anthropology research, to
suggest how this story turn may influence the nature of both tourism practice and research in the
future.
Keywords Stories, Storytelling, Experience design, Tourism futures, Story turn
Paper type Trends paper
